Opportunity: NeoDyne was working on a new type of bandage to minimize scarring post-surgery. The engineers needed to understand both the efficacy of the product as well as the usability. Over 80 million surgeries happen in the US alone, over 200 million worldwide each year. These patients have a high-desire to reduce scarring.
Process: Twenty-four interviews were conducted in San Francisco, Dallas and Los Angeles. Conversations and prototype testing were done with doctors in their offices and patients in their homes. The team of engineers, researchers and designers explored options to rapidly drive towards a user-friendly design.
Outcomes: To be compliant, patients need a sense of progress. Findings included recommendations on sales channels, driving awareness and education, design implications and broader service design for the overall experience.
Process: Twenty-four interviews were conducted in San Francisco, Dallas and Los Angeles. Conversations and prototype testing were done with doctors in their offices and patients in their homes. The team of engineers, researchers and designers explored options to rapidly drive towards a user-friendly design.
Outcomes: To be compliant, patients need a sense of progress. Findings included recommendations on sales channels, driving awareness and education, design implications and broader service design for the overall experience.
